© 2014 Prof. Farok J. Contractor, Rutgers University In this post, we look at the job of the global manager, which covers two broad domains: Internal corporate strategy—which must address the issue of how international firms need to strike a balance between global standardization of their products and processes and the benefits of local adaptation (while at the … Continue reading Global Management in a Still-Fragmented World
Multinationals Based in Emerging Markets: The Sources of Their Competitive Advantage
© 2014 Prof. Farok J. Contractor, Rutgers University When a company goes abroad, it faces the extra hurdle of unfamiliarity with the local market, its culture, its regulations, and its institutions. Sometimes, the national origin of the firm is looked down on. An example is the skepticism and mild hostility toward Chinese products in some … Continue reading Multinationals Based in Emerging Markets: The Sources of Their Competitive Advantage
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