Multinationals Based in Emerging Markets: The Sources of Their Competitive Advantage

Posted on by Farok J. Contractor

© 2014 Prof. Farok J. Contractor, Rutgers University When a company goes abroad, it faces the extra hurdle of unfamiliarity with the local market, its culture, its regulations, and its institutions. Sometimes, the national origin of the firm is looked down on. An example is the skepticism and mild hostility toward Chinese products in some … Continue reading Multinationals Based in Emerging Markets: The Sources of Their Competitive Advantage