© 2014 Prof. Farok J. Contractor, Rutgers University “Punching above their weight” Named “2014 Outstanding Paper” by International Journal of Emerging Markets* [Excerpt from Letter] Monday, April 28, 2014 Dear Professor Contractor: Congratulations again on “‘Punching above their weight’: The sources of competitive advantage for emerging market multinationals” being selected as the 2014 Outstanding Paper winner for International Journal of Emerging … Continue reading “Punching above their weight” Recognized by IJOEM
Multinationals Based in Emerging Markets: The Sources of Their Competitive Advantage
© 2014 Prof. Farok J. Contractor, Rutgers University When a company goes abroad, it faces the extra hurdle of unfamiliarity with the local market, its culture, its regulations, and its institutions. Sometimes, the national origin of the firm is looked down on. An example is the skepticism and mild hostility toward Chinese products in some … Continue reading Multinationals Based in Emerging Markets: The Sources of Their Competitive Advantage
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