Global Management in a Still-Fragmented World

© 2014 Prof. Farok J. Contractor, Rutgers University In this post, we look at the job of the global manager, which covers two broad domains: Internal corporate strategy—which must address the issue of how international firms need to strike a balance between global standardization of their products and processes and the benefits of local adaptation (while at the … Continue reading Global Management in a Still-Fragmented World